8 Ways You Can Improve Your Dealership Website Appearance
1. Remove Pop-Ups/Fly-Overs/Distractions Hey, don’t you hate pop-ups? We do too. But beyond the initial reaction of “[Expletive deleted]! That’s annoying,” poorly-used pop-ups can also damage website credibility, appearance, and end up losing sales. If you want to know more, we wrote a whole article about how much damage pop-ups can do. 2. Be […]
6 Ways To Increase Your Auto Dealer’s Online Visibility
Your auto dealer website can be one of your most viable long-term assets. It can be used to collect leads, generate interest in your vehicle inventory and even result in direct sales. Here are a few ways to help increase your site’s online visibility and generate more sales. Speed Up Your Website According to Umass […]
[Guide] 5 Ways to Boost Car Sales With A Better Mobile Website
We’ve covered how mobile dealership sites have been letting dealers down, and how important mobile is, but let’s focus on the positive. Mobile experience can get better. Improving your mobile experience just means making using your mobile site better for your users. It also means higher conversions, more leads, and more sales (and probably happier […]
Common Usability Mistakes That Lose Dealers Shoppers and Sales
Ever been on a website, had trouble doing what you came there to do, and just left rather than trying to deal with it? We all have. We’re busy people. And that’s the point. People are too busy (or impatient) to try and sort out the issues of a website in order to get the […]
Does Google Know Where You Are?
Online Business Listing Tips For Car Dealers: Online business directories are valuable marketing tools for any B2C business. These help your customers find your location, phone number, website and read reviews about your services and products. With the increased popularity of Yelp, Foursquare and the all-powerful Google Maps, consumers now trust online directories to find […]
3 Reasons Dealership Mobile Websites are Dragging Down Sales
Mobile functionality online is of such importance to dealerships, it’s almost better to just let the statistics speak for themselves. 71% of respondents in a Facebook study use mobile during their car purchase process. That’s already an enormous percentage. On top of that, however, 58% say that in the future, their smartphone is likely to […]
Pop-Ups vs. Profit: 4 Problems That Hurt Dealership Sales
For years, it’s been a common assumption among dealers that pop-ups (or worse, pop unders) are a great way to generate internet leads and more sales. But it might be time to take new data into account, and revisit that assumption. According to the NADA, 90% of car shoppers rank dealer websites as the most […]
Car Dealer SEO Crash Course – The Basics
Chances are, if you’re reading this, you’re curious about SEO. Maybe you’ve put off learning about it for long enough, maybe you’re required to learn about it, or maybe you just want to make sure you have the most up-to-date info. Whatever your reasons, we got you! Just sit back, relax, and enjoy an ultra-simple […]
Looking for Leprechauns
Metrics are the driving force of modern marketing. Any digital marketer will be able to tell you which Key Performance Indicators (KPI’s) matter to them, and will design their campaigns around achieving those metrics. But are you sure that the levers you’re pulling are having the right impact? Take “bounce rate,” for example. Traditionally described […]
The Good, The Bad, and the Independent Consultant
As the automotive retail marketing landscape has grown more complex over the last couple of decades, we’ve seen the rise of the “independent consultant.” The beauty of this kind of a role, at least on paper, is that you’re hiring an industry expert, aware of all solutions but beholden to none, and thus able to […]