Reducing Friction in the UX Design of Your Automotive Website
What is “Friction” in User Experience? In user experience (UX), friction is anything that prevents a user from completing their goal. This is an incredibly simple definition, and yet, a surprisingly complex topic. Friction gets complex quickly because almost without exception, the goal is to remove it from your automotive website experience, and that can […]
Car Marketing in the Age of Digital Retail
We’re living in the Age of Digital Retail, and digital retail is all about the consumer. So much so that it is redefining how customers behave, and more importantly for the automotive industry, what they expect from their shopping interactions. Car marketing in a world dominated by digital retail needs to adapt to the rapidly […]
5 Creative Car Dealership Marketing Ideas You Haven’t Heard Of
We had a blast showcasing some dealership marketing genius in 7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen, a post we wrote a while back. Thankfully, with all the marketing creativity in the auto industry today, we’re never short of new examples to share. Without further delay, here are some creative […]
Take Customer Centricity Beyond Brick and Mortar
We advocate for a customer-centric approach to all aspects of a dealership, but when it comes down to it, we’re experts in the online experience. The following is a practical guide to incorporating customer centricity into each aspect of your online experience. Practicing Customer Centricity Online Dealerships have traditionally had a problem with their […]
Attribution is Changing: Google, The Death of Last-Click, and Car Dealership Marketing
Last-click attribution has been one of the standard car dealership marketing ROI measures for a long time. It is common practice among many dealerships to evaluate marketing on last-click attribution. But last-click is flawed. Marketers know it. Advertisers know it. Dealers know it. Thankfully, last-click is on its last legs. 2018 may very well be […]
Updated Best Practices for Dealership Websites
In the hectic day-to-day of dealership business, it can be hard to carve out time to keep your website up to the ever-changing standards of online shoppers. We can’t do that for you (unless you’re one of our clients), but we can help jump-start you with the best practices for delighting today’s car shoppers. […]
Here’s How to Use Google My Business as an Auto Marketing Solution
Google My Business pages are a wonderful shopping tool. A quick glance at a GMB can save us from showing up to closed restaurants, visiting the gym at crowded peak hours, or hiring that creepy locksmith. We love GMB pages as shoppers, but it’s just as awesome as an auto marketing solution. Without further ado, […]
2018 Is The Year Of Mobile Car Marketing
Watching car shopping behavior in 2017 confirmed that mobile device use has forever changed how cars are sold. There’s no going back. But that isn’t necessarily a bad thing. New challenges bring new opportunities, and we want to share those opportunities with you. Here are the changes and trends that make 2018 the perfect year […]
How Do AMP Pages Change Your Customer Experience?
When AMP pages first came bursting in on the mobile search scene, they caused a huge uproar, but now they’re quietly defining our mobile experience. AMP pages were created to help address a problem that was preventing the boom of mobile search – poor mobile customer experience due to page speed. How exactly do mobile […]
5 Ways to Feed Your Automotive BDC With Qualified Leads
We’ve seen lot of complaints about car shoppers these days. They’re more fickle, picky, and demanding. They want more for less and they want it faster. We get it. The Age of the Consumer had brought sudden change to an industry that has been largely uninterrupted in terms of sales technique and dealership culture. Automotive […]