[UPDATED] The Top 4 Automotive Industry Trends of 2018
One of our first posts of 2018 was all about the trends that would define the automotive industry in 2018. As 2018 comes to a close, we’ve researched and reflected upon how these trends have truly changed the automotive industry landscape. Here are the top automotive industry trends that dominated and differentiated 2018: Automotive […]
Accelerated Mobile Pages and Your Dealership
As mobile use explodes across the world, the Accelerated Mobile Pages project from Google has brought us faster mobile pages and better user experience. From ecommerce to news, businesses have been capitalizing on the mobile rush and developing AMP pages. Now it’s time for the auto-industry as a whole, and dealerships specifically, to get in […]
The 4 Most Profitable Car Dealership Marketing Sources
Car sales are going well as 2017 comes to a close, and while that certainly takes some pressure off and boosts moods on the lot, dealers are still nervous about the predicted sales slumps in 2018. Car people don’t let a few good months get them unprepared for when the market dips again a bit; […]
How To Use Automotive Content Marketing To Get Traffic To Your Dealership
Reading about automotive content marketing can make it seem like a lot of encouragement and optimism wrapped in buzzwords. However, automotive content marketing is a good idea. When traditional methods have begun to stall, automotive content marketing can drive traffic to your dealership by offering helpful information, widening your shopper audience, boosting your SEO, improving […]
8 Winning Automotive Email Marketing Strategies
Automotive email marketing doesn’t get the credit it deserves, and mostly, that’s because it is wildly underutilized or done poorly. So we’ve decided to help champion the cause of automotive email marketing. Lackluster click through rate (CTR)? Embarrassing bounce rate? Pitiful ROI? Those a problems of the past. Here are some of the best automotive […]
11 Brilliant Car Sales Email Templates To Boost Your Appointment Rates
Sometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to you. We get it. So we’ve taken the liberty of putting together a series of car sales email templates for every occasion. Trust us, bookmark this. […]
Facebook Just Changed Dealership Social Media Advertising
Facebook is making itself into a digital show-rooming tool. Well, not exactly. It’s still Facebook. But they’ve made some changes that will more or less allow shoppers to engage with your inventory before even going to your website. Last Thursday, 11/16/2017, Facebook revealed two huge advances for dealership social media advertising. Two types of ads […]
Automotive Social Media
[vc_row][vc_column][vc_column_text]Social media marketing: Easy for the Kardashians, difficult for dealers. For one reason or another, dealers struggle with social media. Maybe it’s because they feel like there’s really only so much you can say to get people to buy cars. Maybe it’s because social media is so impermanent, and a car is such a large […]
6 Car Dealer PPC Strategies You’ve Never Heard Of
Because PPC is a key part of a successful digital advertising campaign, there’s usually intense competition between dealerships to gain the digital edge. Across the nation, many dealerships are struggling to find a winning car dealer PPC strategy. Consider the following strategies you might not have heard of as you determine how to define your […]
6 Common Pitfalls That Could Be Killing Your Automotive PPC Campaign
PPC is an enormously powerful tool for auto dealerships, so you can already tell that this next sentence is going to begin with a qualifier. But it can be full of pitfalls that will trip up even the best and brightest dealerships. We know it’s insanely time consuming and frustrating to go into your automotive […]