How To Use Automotive Content Marketing To Get Traffic To Your Dealership
Reading about automotive content marketing can make it seem like a lot of encouragement and optimism wrapped in buzzwords. However, automotive content marketing is a good idea. When traditional methods have begun to stall, automotive content marketing can drive traffic to your dealership by offering helpful information, widening your shopper audience, boosting your SEO, improving […]
8 Winning Automotive Email Marketing Strategies
Automotive email marketing doesn’t get the credit it deserves, and mostly, that’s because it is wildly underutilized or done poorly. So we’ve decided to help champion the cause of automotive email marketing. Lackluster click through rate (CTR)? Embarrassing bounce rate? Pitiful ROI? Those a problems of the past. Here are some of the best automotive […]
11 Brilliant Car Sales Email Templates To Boost Your Appointment Rates
Sometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to you. We get it. So we’ve taken the liberty of putting together a series of car sales email templates for every occasion. Trust us, bookmark this. […]
Facebook Just Changed Dealership Social Media Advertising
Facebook is making itself into a digital show-rooming tool. Well, not exactly. It’s still Facebook. But they’ve made some changes that will more or less allow shoppers to engage with your inventory before even going to your website. Last Thursday, 11/16/2017, Facebook revealed two huge advances for dealership social media advertising. Two types of ads […]
Automotive Social Media
[vc_row][vc_column][vc_column_text]Social media marketing: Easy for the Kardashians, difficult for dealers. For one reason or another, dealers struggle with social media. Maybe it’s because they feel like there’s really only so much you can say to get people to buy cars. Maybe it’s because social media is so impermanent, and a car is such a large […]
6 Car Dealer PPC Strategies You’ve Never Heard Of
Because PPC is a key part of a successful digital advertising campaign, there’s usually intense competition between dealerships to gain the digital edge. Across the nation, many dealerships are struggling to find a winning car dealer PPC strategy. Consider the following strategies you might not have heard of as you determine how to define your […]
6 Common Pitfalls That Could Be Killing Your Automotive PPC Campaign
PPC is an enormously powerful tool for auto dealerships, so you can already tell that this next sentence is going to begin with a qualifier. But it can be full of pitfalls that will trip up even the best and brightest dealerships. We know it’s insanely time consuming and frustrating to go into your automotive […]
5 Car Dealership Advertising Ideas to Blow Out Your Next Quota
When it comes to advertising, it can be hard to consistently come up with something that is both fresh and compelling, so you see a lot of the same thing from dealership to dealership. But when sales are sluggish, it becomes a bit more difficult to go with the same old campaigns and procedures. That’s […]
5 Automotive Video Marketing Tactics That Will Set Your Dealership Apart
Video isn’t exactly the next big thing, we’re not going to try to pretend that we invented the idea of marketing your dealership using video. But we think it’s fair to say that not all automotive video marketing is created equal. There is a lot of poor video content out there that isn’t doing anyone […]
How to Create an Automotive Dealership Marketing Plan – Steps 3 & 4
This is Step Three and Four of our Automotive Dealership Marketing Plan How-To Guide. If you haven’t read Step One or Step Two yet, we advise you go back to Step One: Market Research and read the whole guide. STEP THREE: Tactics The research has been done, the analysis has been made. The strategies have […]