How to Create an Automotive Dealership Marketing Plan – Step 2
This is Step Two of our Automotive Dealership Marketing Plan How-To Guide. If you haven’t read Step One yet, we advise you go back to Step One: Market Research. STEP TWO: Building the Foundations of Your Automotive Dealership Marketing Plan Once you have conducted your market research and have your results, you can begin to […]
How to Create an Automotive Dealership Marketing Plan – Step 1
Sometimes the most daunting task in creating a retail automotive marketing plan is knowing where to begin, and what steps logically flow from each other. We’re here to help; what follows is Step One in our concise four-part retail automotive dealership marketing plan series. STEP ONE: Market Analysis Market analysis isn’t easy. Many businesses […]
How to Evaluate an Automotive Marketing Services Vendor
We write a lot about car shoppers and their wishes, hopes, and fears. They want something to fit their needs at a decent price, and they’re worried about getting tricked or misled. When it comes to selecting an automotive marketing services vendor, many dealers feel the same. There are a lot of options out there, […]
Automotive Marketing Strategies That Suck and How to Replace Them
Famously, there are only two inevitabilities in life; death and taxes. Everything else, within reason, is up to us. So why would we put up with bad automotive marketing strategies when we don’t have to? Avoid the frustration of doing quality work only to see zero return thanks to poor decision making higher up the […]
Thinking of Hiring an Automotive Marketing Consultant? Read This First.
When times get tougher and profit margins get thinner, many dealerships are tempted by anything that promises to kick their marketing into gear and bring in more sales. And that is exactly what so many automotive marketing consultants promise to do. Higher conversions, more traffic, more sales, more profit. But those in the auto business […]
Common Automotive Marketing Problems and The Kickass Solutions
We’ve talked about digital tactics and awesome examples of automotive marketing, but this post is about combatting some of the auto industry’s most common problems with marketing. Got a season that always tanks sales when it comes around? Annoyed by having to constantly lower prices? We’ve done our best to give solid solutions to the […]
The Failure of Traditional Metrics and ‘The Website Lead’
When was the last time you filled out a form on a website? Actually, when was the last time you filled out a form on a website and didn’t resent having to do so? (Obviously not when signing up for our awesome newsletter). Nobody likes having to give up their information on the internet, particularly […]
The Ultimate List of Dealership Online Marketing Resources
When it comes to online marketing for dealerships, there’s really never enough information. We’re always looking for the next great source of data, tips, news and insights, and we figured that ambitious and knowledge-seeking dealers might like the same information we do. So we made our list of resources public. If you have some place […]
7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen
It seems like every article about dealership marketing ideas have the same vague and boring lists. Email marketing. Responsive websites. Social media. These are all well and good, but they aren’t new ideas, they’re the standard (or what should be the standard). We’ve gotten sick of seeing page after page of the same old, so […]
5 Inspiring Car Marketing Examples for Dealership Marketers
Everyone is reaching for that next awesome car marketing idea, but let’s be honest, sometimes you’re just too busy and too rushed to sit down and brainstorm it up. That’s life in the car business. If you have a second to spare, there are fifteen other things you could be spending it on. So we’ve […]