5 Digital Tactics to Supercharge Your Automotive Marketing ROI
There are a lot of automotive marketing ROI advice articles out there, but when it comes to actually getting serious boom (much more than bang) for your buck, general lists, vague guidance, and thinly-veiled sales pitches are less than helpful. That’s why we’ve put together the five best tactics in our arsenal and given you […]
Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part 2
Yesterday we talked about the huge opportunity awaiting buy-here-pay-here dealerships who are bold enough to take steps to maximize the effectiveness of their marketing. We highlighted two of the four key principles that will separate winners from losers in this space. Today, let’s wrap up the discussion with the final two items. #3 – Make […]
Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part I
The used car industry has done well in recent years – but like all markets, the space is open to disruption. How can you make sure your business will maximize its potential to grow in the face of competition from other dealerships and external challengers? Given the current state of the market, it’s clear that […]
Looking for Leprechauns
Metrics are the driving force of modern marketing. Any digital marketer will be able to tell you which Key Performance Indicators (KPI’s) matter to them, and will design their campaigns around achieving those metrics. But are you sure that the levers you’re pulling are having the right impact? Take “bounce rate,” for example. Traditionally described […]
The Good, The Bad, and the Independent Consultant
As the automotive retail marketing landscape has grown more complex over the last couple of decades, we’ve seen the rise of the “independent consultant.” The beauty of this kind of a role, at least on paper, is that you’re hiring an industry expert, aware of all solutions but beholden to none, and thus able to […]
Want Car Shoppers to Trust You? Follow These 4 Simple Tips.
We have to start this post with some bad news. There’s no use beating around the bush: people don’t trust dealerships. In fact, Hubspot research reveals that 99% of people don’t consider car salespeople to be trustworthy. That’s not great. But here’s the good news: it doesn’t have to be that way. You might not […]
Think You Know Millennials? Think Again.
Millennials are the butt of a thousand jokes and eye rolls. Stereotypes and articles alike say they’re whimsical, lazy or simply directionless, over-educated, under-employed, apathetic, demanding, idealistic, tech-obsessed, and, most importantly, that they’re not buying cars. But here are the facts: There are 74.5 million Millennials aged 18 to 341, making up about 25% of […]