What Do Car Shoppers Want? The Answer Might Surprise You.
What do automotive shoppers really want? That’s the multi-billion dollar question, and the dealerships that know the answer to that question are the ones raking in the lion’s share of those dollars. With car shoppers visiting an average of 1.6 dealerships in the entire buying process, these dealers know that giving these shoppers the information […]
Nobody Ever Got Fired For Buying IBM
…until they did. You might be familiar with Warren Buffet’s announcement earlier this month that he is selling a third of his stock in big blue, and that he doesn’t value the stock “the same way” anymore. But the famous industry proverb at the top of this article dates back to the 1970s, and isn’t […]
Designing For Sales: How Emotional Design Helps Dealers Sell More
We’ve already covered that good website design is beyond important, but in this post we’re going to talk about a very specific aspect of modern website design called Emotional Design. So first off, what the heck is Emotional Design? Emotional Design a process in which the designer uses design components such as color, spacing, and […]
The Ugly Truth: Car Shoppers are Judging Your Website
Let’s not kid ourselves, we all know looks matter. “Don’t judge a book by its cover,” is all well and good, but it’s hardly the way those of us in the car business work. Like it or not, appearances matter – to online shoppers as much as anyone else – and the appearance of […]
12 Reasons Why WordPress Is The Best CMS For Car Dealers
According to W3Techs, WordPress is the number one content management system online and responsible for powering 25% of all websites including BBC America, TechCrunch and Bloomberg. WordPress has been long thought of as just a blog publishing platform but it’s actually immensely versatile and powerful. The fact that it’s SEO-friendly, intuitive, secure and customizable makes it […]
Beyond Responsive – Mobile-First Websites for Car Dealers
Full disclosure: we think mobile-first design is crazy cool, so please forgive us if it seems like we’re getting a little excited when we talk about it. But honestly, it is really cool. You might not give two shrugs about design, but it’d be to your benefit to keep reading anyway. Why? Because mobile-first design […]
6 Ways To Increase Conversions On Your Auto Dealer Website
More traffic isn’t necessarily better if it doesn’t lead to more sales for your auto dealership. Here are a few tips to help you collect more leads and convert visitors into actual car buyers. Ensure That Your Search Traffic Is Relevant Obtaining the right kind of traffic for your dealership is more important than […]
8 Ways You Can Improve Your Dealership Website Appearance
1. Remove Pop-Ups/Fly-Overs/Distractions Hey, don’t you hate pop-ups? We do too. But beyond the initial reaction of “[Expletive deleted]! That’s annoying,” poorly-used pop-ups can also damage website credibility, appearance, and end up losing sales. If you want to know more, we wrote a whole article about how much damage pop-ups can do. 2. Be […]
[Guide] 5 Ways to Boost Car Sales With A Better Mobile Website
We’ve covered how mobile dealership sites have been letting dealers down, and how important mobile is, but let’s focus on the positive. Mobile experience can get better. Improving your mobile experience just means making using your mobile site better for your users. It also means higher conversions, more leads, and more sales (and probably happier […]
Common Usability Mistakes That Lose Dealers Shoppers and Sales
Ever been on a website, had trouble doing what you came there to do, and just left rather than trying to deal with it? We all have. We’re busy people. And that’s the point. People are too busy (or impatient) to try and sort out the issues of a website in order to get the […]