3 Reasons Dealership Mobile Websites are Dragging Down Sales
Mobile functionality online is of such importance to dealerships, it’s almost better to just let the statistics speak for themselves. 71% of respondents in a Facebook study use mobile during their car purchase process. That’s already an enormous percentage. On top of that, however, 58% say that in the future, their smartphone is likely to […]
Pop-Ups vs. Profit: 4 Problems That Hurt Dealership Sales
For years, it’s been a common assumption among dealers that pop-ups (or worse, pop unders) are a great way to generate internet leads and more sales. But it might be time to take new data into account, and revisit that assumption. According to the NADA, 90% of car shoppers rank dealer websites as the most […]
How to Use Emotional Merchandising to Sell More Cars
Vehicle merchandising: the act of presenting the unique features, appearance, and price of your vehicle in a way that attracts customers. While it is normally thought of as an on-the-lot tactic, merchandising is even more essential online. Good online merchandising can mean the difference between an online shopper paying a visit to your showroom, or […]
What Car Shoppers Expect From Dealership Websites
As a dealer, your website is rapidly becoming your most powerful tool for driving sales. Thus, the Customer Experience (CX) on your website is paramount to your success. But this should be obvious. What might not be obvious is that the expectations consumers have of your website experience aren’t being set just by your competitors, […]
Want Car Shoppers to Trust You? Follow These 4 Simple Tips.
We have to start this post with some bad news. There’s no use beating around the bush: people don’t trust dealerships. In fact, Hubspot research reveals that 99% of people don’t consider car salespeople to be trustworthy. That’s not great. But here’s the good news: it doesn’t have to be that way. You might not […]
5 Ways Customer-Centric Websites Make Your Dealership Money
2017 is shaping up to be another great year for the automotive industry. With NADA forecasting annual car sales to remain above 17 million, dealerships across the country are looking for any opportunity to gain a leg up on their competition and capture a larger piece of the automotive sales pie. Now that 74% of […]
One Important Fact Dealers Forget About Their Websites
Dealers know how important first impressions can be. Dealerships are all about image – it’s why millions of dollars are spent in showroom renovations and lot upkeep. With the cost of showrooms and lots so high, it’s easy to forget that the real first impression, where dealership image meets customer expectations for the first time, […]
Think You Know Millennials? Think Again.
Millennials are the butt of a thousand jokes and eye rolls. Stereotypes and articles alike say they’re whimsical, lazy or simply directionless, over-educated, under-employed, apathetic, demanding, idealistic, tech-obsessed, and, most importantly, that they’re not buying cars. But here are the facts: There are 74.5 million Millennials aged 18 to 341, making up about 25% of […]